by pugzleyca3 » Sun Aug 13, 2006 10:18 pm
Here's some info on their viewers in the 25-54 demographics:<br><br>FNC's 25-54 Prime "Downward Spiral"<br>April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04)," CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral." FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic:<br><br>Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000<br><br>The above is from: mediabistro<br><br>Below is from Newshounds:<br><br>Fox News in Ratings Free Fall<br>Reported by Judy - May 18, 2005 <br>Here's something you won't hear on Fox News -- ratings for the cable news channel have been plummeting since before the November election.<br><br>According to TV Newser, the number of people watching Fox during prime time in the 25 to 54 age bracket dropped in April for the sixth straight month.<br><br>TV Newser cited a CNN press release which gave these totals for Fox's primetime audience in the 25 to 54 age bracket: Oct. 04: 1,074,000; Nov. 04: 891,000; Dec. 04: 568,000; Jan. 05: 564,000; Feb. 05: 520,000; March 05: 498,000; April 05: 445,000. That amounts to a decline of 58 percent, with no sign of leveling off.<br><br>Other cable stations' ratings were also down since the election, but CNN's, for example, appeared to have stabilized last month while Fox's continued to drop.<br><br>What the press release didn't say is that we can add 629,000 people to those who don't watch Fox. That works out to just over 89,857 people for each of the seven News Hounds who are watching Fox so those people don't have to. <br><br>Now that we've added another Hound, we should be able to take care of the remaining 445,000 in even less than six months.<br><br>Fox's plunging ratings should be a warning to those cable stations trying to copy the news channel's conservative Republican slant. People are tired of it. Try something different, like a progressive television show, for a change. <br><br><br>And here's some info from mediabistro for 2006:<br><br><br>Tuesday, Jun 27<br>Q2 '06: Every FNC Program Loses Viewers<br>Fox News Channel lost viewers across the board in the second quarter of 2006. The network dropped 19 percent in the demo and 5 percent among total viewers compared to the same quarter in 2005. The quarter-to-quarter drops are also notable, and they're demonstrated in the chart below.<br><br>"Early prime" programs were the biggest losers. Your World and Big Story are down 15 percent in the demo. Special Report is down 24 percent. Fox Report is down 19 percent. The total viewer losses are almost as bad.<br><br>Quarter-to-quarter numbers can and do fluctuate. But the fact that every program, from 7am to 11pm, lost viewers in the second quarter helps explain why Roger Ailes is on the warpath. Here are the numbers:<br><br> 25-54 demo Total viewers <br>Program Q1 Q2 % Q1 Q2 % <br>On The Record 334 306 -8% 1,397 1,330 -4% <br>Hannity & Colmes 359 332 -7% 1,536 1,485 -3% <br>The O'Reilly Factor 446 394 -11% 2,274 2,077 -8% <br>Fox Report 350 282 -19% 1,491 1,225 -17% <br>Special Report 312 235 -24% 1,485 1,190 -19% <br>Big Story 213 180 -15% 1,037 895 -13% <br>Your World 220 187 -15% 905 794 -15% <br>Studio B 227 205 -9% 948 861 -9% <br>DaySide 223 205 -8% 813 728 -10% <br>Fox News Live 224 208 -7% 870 792 -8% <br>Fox & Friends 330 308 -6% 904 842 -6% <br><br><br>(This analysis is based on the Q1 and Q2 2006 rankers.) <br><br>I don't know where the numbers for total viewers for 2006 can be found but from the looks of this, they are still going down.<br><br>And here is another source patterico.com which cites an LA times article for 2006:<br><br>5/8/2006<br>L.A. Times: Extra! Extra! Fox News’s Ratings Plunge 17%!!!! (In a Much Less Important Story, CNN’s Ratings Slip by a Modest 38%) <br>Filed under: General, Dog Trainer — Patterico @ 7:29 pm <br>Get a load of the headline and opening paragraphs of a article [UPDATE: actually, a TV column] in this morning’s L.A. Times:<br><br>A RATINGS DOWNER FOR FOX NEWS<br><br>Some recent ratings news no doubt gladdened the hearts of Fox News Channel haters.<br><br>First, Nielsen Media Research reported that Fox News’ overall prime-time lineup dropped 17% last month compared with a year ago (MSNBC grew 16% during the same period, while CNN plummeted by 38%).<br><br><br><br> <p></p><i></i>
