I'd never seen "Ugly Betty" before and really had no idea what it was. We were at a friend's house recently and their teevee was on. Ugly (?) Betty pops on and I innocently asked, "is she supposed to be ugly, or is the show's title ironic?"
Got some blank stares in reply.
Same as the "geeks" in U.S. movies or teevee who turn out to be complete and utter knock-outs when they remove their horn-rimmed glasses. Sheesh.