...flagging these up as they have managed to accumulate a mighty 1 & 1 Amazon reviews...
"The Propaganda Society" analyzes the rapid expansion of propaganda and promotional activities in the leading post-industrial states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal - deregulation - of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.
1. Introduction: The Propaganda Society 1
Gerald Sussman
PART 1: PROPAGANDA IN THE MEDIA 23
2. Advertising and the Genius of Commercial Propaganda 27
Robert W. McChesney, Inger L. Stole, John Bellamy Foster,
& Hannah Holleman
3. Branded Entertainment and the New Media Economy 45
Doris Baltruschat
4. “Very High Art”: The Cultural Enhancement of 61
Product Promotion in “Making-of” Videos about
Advertising Campaigns
Matthew P. McAllister
5. Net Worth: Popular Social Networks as 77
Colossal Marketing Machines
Tim Dwyer
6. The Regime of Propaganda in a Neoliberal State: 93
Berlusconi and the Italian Media
Massimo Ragnedda & Glenn W. Muschert
PART 2: PROPAGANDA IN PUBLIC CULTURE 109
7. Corporate Discourse on Climate Change 113
Sharon Beder
8. Cause Marketing as Commercial Propaganda: 130
Neoliberal Wolf in Sheep’s Clothing?
Inger L. Stole
9. Celebrity Philanthropy: In the Service of
Corporate Propaganda 145
Michael Barker
10. Pornography as Propaganda 159
Robert Jensen
PART 3: PROPAGANDA FOR GLOBAL HEGEMONY 175
11. War Correspondents, the Military, and Propaganda: 179
Some Critical Reflections
Douglas Kellner
12. Legitimizing Versus Delegitimizing Elections: 193
Honduras and Iran
Edward Herman & David Peterson
13. The New Rhetoric of the Global War on Terrorism 213
Lee Artz
14. International Public Relations: Neoliberal Fixer 229
and Diplomat Without Portfolio
Sue Curry Jansen
PART 4: PROPAGANDA AND THE STATE 247
15. Promotion, Propaganda, and High Finance 251
Aeron Davis
16. Covering Workers: News Media, Labor, and the 267
2008 Economic Crisis
James F. Tracy
17. Telling It Like It Is: The Focus Group as an 283
Ideological Weapon
Dominic Wring
18. Direct from the Source: Canada’s Integrated System 297
of State Propaganda
Patricia Mazepa
Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. «democracy promotion» and interventions in the Eastern European «color revolutions» in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication, American studies, and culture studies.
1 THE REGIME OF PROPAGANDA 1
Promotional Culture 3
The Neoliberal Ordering of Society 5
Understanding Propaganda 9
The Political and Economic Foundations of Propaganda 12
The Professionalization of Politics 16
Propaganda in Domestic Policy 19
Propaganda in the Service of Foreign Policy 22
Marketing the State 25
2 THE “DEMOCRACY” BRAND OF EMPIRE: HISTORICAL CONTEXTS 33
The Containment of Socialism 34
Political Warfare 38
Post-War Interventionism 40
The Creation of NED 43
Democracy Incorporated 45
W’s Dubious Democracy Credentials 49
The Propaganda of Democracy Promotion 54
Constructing “Transition” 59
3 THE INFRASTRUCTURE AND INSTRUMENTS OF
DEMOCRACY PROMOTION 67
From Transition to Transnationalism 67
The Administration of Propaganda 71
The Machinery of Foreign Policy Propaganda 74
The Regime Change Bureaucracy: 77
USAID 80
National Endowment for Democracy 81
International Republican Institute 84
National Democratic Institute 88
CIPE 91
ACILS 92
Freedom House 94
The Public Diplomacy Forces 97
Philanthropic Interventions 102
The Mainstream Media and Democracy Promotion 104
Other Democracy Assistance Groups 107
European Democracy Promotion 109
The German Democracy Foundations 110
Britain’s Westminster Foundation for Democracy 115
Other European Democracy Promotion Foundations 116
4 DEMOCRACY PROMOTION IN CENTRAL AND EASTERN EUROPE 123
The Polish Corridor 126
U.S.-Central European Linkages 131
Russia: Americans to the Rescue 135
The Template “Revolutions” 139
Bulldozing Milošević from Power 140
Georgia: Taking the “Color Revolution” on the Road 147
The “Orange Revolution” 155
NGOs and Social Movements as Regime Change Agents 163
Template Politics Beyond Europe 171
5 PROPAGANDA IN LIBERAL DEMOCRACIES 181
Revolution as a Marketing Device 181
The Meaning of Democracy 185
A Democracy Index 189
References 195