At 2:25 Dr. Frankenollie, voiced by Kelsey Grammer (Dr. Frasier Crane), tells Mickey, "It's not just a job, it's an adventure". That's an old US Navy recruiting slogan.
In the cartoon, Mickey is hooked on a video game based on Snow White and the Seven Dwarfs when Minnie arrives to find that Mickey forgot their dating anniversary. Mickey comes up with a last-minute idea to take her to a miniature golf course. Showing her a newspaper, Minnie misinterprets and thinks Mickey is taking her to Hawaii, a trip that would cost $999.99. An excited Minnie skips out the door before Mickey can set her straight, causing Mickey to worry about how to earn so much money.
the brain transfer is a success, with Mickey's mind ending up in Julius' giant body, and Julius finding himself in control of Mickey's body.
The dimwitted and insane Julius finds Mickey's wallet in his pocket and, finding a photo of Minnie, is instantly smitten with her. He escapes the laboratory on a hunt for Minnie, whom he finds shopping for a bathing suit. When the real Mickey (in Julius' body) shows up to save his girlfriend, Minnie screams for help and runs until Mickey convinces her of who he is. Julius continues to pursue Minnie, leading to an epic battle between the two of them ("Go get em, Mickey," cheers Minnie. "Rip his ears off!").
The closing scene of the film finds Mickey and Minnie on their way to Hawaii, with Julius providing the horsepower for their inner tube as he swims towards the same photo Mickey had in his wallet that Julius saw before.
Based on the blatant use of a well known US Navy recruiting slogan I examined this whole piece more closely. It is chock full of subtle naval references as well as some surpises that I haven't figured out yet. For instance, why is Mickey's losing score at the video game he is playing the same as the price of the romantic cruise to Hawaii? 99999 and $999.99. Why is that? And why the reference to the Exorcist?
Why so blatant with the US Navy recruiting slogan?
Youth Attitude Tracking Study (YATS):
RECOGNITION OF MILITARY ADVERTISING SLOGANS AMONG AMERICAN YOUTH
Defense Manpower Data Center
"Correct identification of the Navy slogan It's Not Just a Job. It’s an Adventure was highest in 1987 (31 percent, males; 21 percent, females) when it was first asked in YATS. Following this peak, recognition dropped over the next 5-6 years before rising again."
Good stuff, bph. Those ole USG boys at it as usual, recruiting and warning men away from women.
The meme that women are expensive is amped to deter young men from getting paired up and thus staying available to work for the USG in boots and camo.
A 1987 Little Golden Books story of Donald Duck in my collection has Donald running around freaking out over competing with another suitor over how much he can spend on a birthday present for Daisy Duck.
It ends with the two males booted out of the house by the female and they enjoy male bonding over a drink.
Typical Disney (CIA for kidz!)
SO for those who do hook up with an evil grasping female, the economic draft is suggested as a way to pay for that ball-and-chain bitch.
This short also minimizes the conditioning of video games.
The 'Snow White and the Seven Dwarves' story ala Disney is about gender roles where a household is comprised of men who work in the mines while the woman does the housekeeping. That's the deal and - woe, men do all the work.
> The economic burden of those 'freeloading women' is the strongest emphasis.
> The name "Julius" is a homonym for 'jewel,' as in the cost of an engagement/wedding ring.
> The trip to Hawaii is the expensive honeymoon.
How ya gonna pay for all that...soldier?
There are people working to provide accurate information to potential recruits that will allow them to see the manipulation in the military recruitment activities now going on at high schools. We are not your soldiers! is sponsored by an anti-war, anti-Bu$h activist group called The World Can't Wait!.
brainpanhandler wrote:There's more, but I ask again, why so blatant with the US Navy recruitment slogan, Its not just a job. It's an adventure? Everything else is pretty much conjecture, but no one can deny that that slogan stands out like a beacon.
The US Navy has always used the notion that joining the navy is an adventure as a lure, including the ridiculous idea that becoming a sailor is like taking a cruise to exotic ports of call where you can find sexy natives running around in grass skirts. Runaway from your situation of being just a dopey worker making subsistence wages. The phrase, It's not just a job, it's an adventure, is just a memorable distillation of that idea.
What if I were able to make the argument that the creators of this short are thumbing their noses at the kooky christians that believe disney studios is an extension of the devil's propaganda machine on earth?
bph, Disney is the US government since 1939. All its product will have state-supporting memes as warrior propaganda and hostile info-jamming counterpropaganda.
The recruiting slogan, "more than a job, an adventure," is only the most obvious.
1995 is the context. There's talk about media violence and studies about video games.
1995 is when Lt. Col. David Grossman published his must read on the psychology of violence and killing, 'On Killing.'
He exposed how kids are conditioned at a very early age. Like with Disney.
But the USG uses violent media for recruiting and other social controls.
What to do?
How about turn the reality into an entertainingly distorted sci-fi horror fantasy where video game-playing Mickey's brain goes directly into a Frankenstein monster that threatens the world and womanhood?
Haw! Out of this world, man. That could never happen for real, right?
And there are many instances of badjacketing women in 'Runaway Brain' along with the financial gender politics of "buy me buy me.'
IanEye's comment about Reagan/Regan is fortuitous. (As usual, IanEye.)
Mickey facing the house in the Exorcist is for the adults, obviously.
That movie was total anti-female psyops and loaded with contemporary politics, just like the novel which I just happen to be analyzing this week.
A girl in a bed with demons and projectile vomiting?
Gross. Gee, I'm just not feeling randy anymore.
And that novel was published in 1970, just before Reagan competed with Nixon in 1972. Wallace got shot to prevent his interference.
So the demon-filled girl named Regan is one of many contemporary subliminal framings in the original Exorcist narrative.
I was following the Berrigan brothers attempt to purge the USG of evil but now there's this other priest in this movie...etc.
So, Exorcist image as badjacketing women, not just horror, right?
Look at the last image Mickey sees when he shuts off his video game, a wicked witch zapping one of the seven dwarves. Poor little dude. Bitch.
Then there's the Disney usual female tantrum over herself as Minnie makes time and money demands on an innocent hapless Mickey etc.
The last image of the huge-but-defeated monster is as a yo-yo for a hula girl image. Wow. That's some power dominance inversion. Or meme-reversal.
Lots of power dominance illustration. That's what mice are always used for in Disney, to teach that it is better to have might than right.
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