Doob's Principles of Propaganda

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Doob's Principles of Propaganda

Postby Wombaticus Rex » Fri Apr 27, 2012 10:27 am

Via: viewtopic.php?f=33&t=16565

Here are the basic strategies used since 1935 in American mainstream media psychological operations by the covert agents exposed in Carl Bernstein's 1977 article,
'The CIA and the Media.'

Leonard Doob codified techniques of propaganda in a 1935 book while a professor of psychology at Yale University and later advised President Roosevelt's Office of War Information during World War Two. After the war, Doob analyzed the captured files of Hitler's propaganda chief, Joseph Goebbels, who himself had originally studied American propagandist, Edward Bernays.

The "desired integration" mentioned below refers to successfully integrating a desired attitude into people's pre-existing attitudes, sometimes called perception management, public relations, strategic communication, advertising, psychological operations, or mind control.

Principles of Propaganda


Propaganda: Its Psychology and Technique
by Leonard W. Doob
Yale University
Henry Holt and Company, Inc. 1935

pages 413-417

The Principles of Propaganda

1. PRINCIPLE OF THE INTENTION OF THE PROPAGANDIST. In intentional propaganda, the propagandist is aware of his interested aim; in unintentional propaganda, he does not appreciate the social effect of his own actions.

2. PRINCIPLE OF PERCEPTION. The propagandist makes his stimulus-situation stand out from its competing ground.

2a. PERCEPTUAL PRINCIPLE OF AUXILIARY ATTITUDES. The propagandist makes his stimulus-situation outstanding through the arousal of auxiliary attitudes.

2b. PERCEPTUAL PRINCIPLE OF REPETITION. The propagandist repeats his stimulus-situation to increase the probability that it will be perceived.

2c. PERCEPTUAL PRINCIPLE OF SIMPLIFICATION. The propagandist simplifies his stimulus-situation to bring it within the range of perception.

3. PRINCIPLE OF THE TYPE OF PROPAGANDA. The propagandist employs one or all of the following types of propaganda: revealed, delayed revealed, and concealed propaganda.

3a. PRINCIPLE OF REVEALED PROPAGANDA. In revealed propaganda the propagandist enables people to perceive his aim through direct suggestion.

3b. PRINCIPLE OF DELAYED REVEALED PROPAGANDA. In delayed revealed propaganda the propagandist reveals his aim only after he has aroused related attitudes.

3b1. TEMPORAL PRINCIPLE OF DELAYED REVEALED PROPAGANDA. In delayed revealed propaganda the propagandist enables people to perceive his aim at a moment when that aim can be integrated into the previously aroused related attitudes.

3c. PRINCIPLE OF CONCEALED PROPAGANDA. In concealed propaganda the propagandist refrains from stating his aim and integrates through indirect suggestion the aroused related attitudes into a new attitude which predisposes people toward that aim.

4. PRINCIPLE OF RELATED ATTITUDES. In the process of suggestion, the propagandist arouses related attitudes that are instrumental in bringing about the desired integration.

4a. PRINCIPLE OF RELATED DOMINANT ATTITUDES. The propagandist employs attitudes that are already dominant as related attitudes or he arouses related attitudes that remain dominant over a period of time.

4b. PRINCIPLE OF RELATED CENTRAL ATTITUDES. The propagandist arouses related attitudes that are central attitudes.

4c. PRINCIPLE OF RELATED AUXILIARY ATTITUDES. The propagandist arouses auxiliary attitudes that also function as related attitudes.

4d. PRINCIPLE OF VARIATION. The propagandist varies the content of his stimulus-situation, in order to arouse related attitudes in different people and, by changing their stereotypes, to construct new attitudes in others through positive suggestion.

5. PRINCIPLE OF THE DESIRED INTEGRATION. The propagandist secures a desired integration that predisposes people toward his aim.

5a. PRINCIPLE OF THE TYPE OF INTEGRATION. The desired integration is either a central or a segmental attitude.

5b. PRINCIPLE OF ACTION. The propagandist secures a desired integration that leads to action.

6. PRINCIPLE OF THE SPHERE OF UNPREDICTABILITY. Before the desired integration is achieved between the related attitudes and, except in the case of concealed propaganda, the comprehension of the propagandist's aim and before it leads to an action, there is a sphere of unpredictability due to the temporal character of the propaganda, the presence of competing propagandists, and the complexities of the personalities in the group with which the propagandist must deal.

6a. PRINCIPLE OF THE AUXILIARY SUBMISSIVE ATTITUDE. The propagandist reduces the sphere of unpredictability by restricting the mental field through the arousal of a submissive attitude toward a stimulus-situation which has prestige and the effect of which is a tendency towards increased suggestibility.

6a1. PRINCIPLE OF POSITIVE SOCIAL VALUE. The propagandist includes within his stimulus-situation objects and persons with positive social value.

6a2. PRINCIPLE OF THE IMPRESSION OF UNIVERSALITY. The propagandist produces an impression of universality.

6a3. PRINCIPLE OF THE SELECTION OF PROPAGANDA. When the prestige of the propagandist or of the stimulus-situation is not diminished by the revelation of his aim, revealed propaganda is employed; when the prestige is diminished by that revelation, concealed propaganda is employed; when it is diminished by an immediate but not by a subsequent revelation, delayed revealed propaganda is employed.

6b. PRINCIPLE OF INDICATING THE PATHS OF ACTION. In revealed and delayed revealed propaganda, the propagandist reduces the sphere of unpredictability by indicating the paths of action to which the desired integration may lead.

6c. PRINCIPLE OF REINFORCING. The propagandist reduces the sphere of unpredictability by preventing the desired integration from remaining latent or from disintegrating.

6c1. REINFORCING PRINCIPLE OF REPETITION. The propagandist repeats the same or similar stimulus-situations.

6c2. PRINCIPLE OF ADDITIONAL RELATED PRE-EXISTING ATTITUDES. The propagandist arouses other pre-existing related attitudes.

6c3. PRINCIPLE OF ADDITIONAL RELATED NEW ATTITUDES. The propagandist forms new attitudes through positive suggestion by changing people's stereotypes.

6d. PRINCIPLE OF LIMITATION. The propagandist reduces the sphere of unpredictability by limiting the stimulus-situation through distortion, suppression, and fabrication.

6e. PRINCIPLE OF PRIMACY. The propagandist reduces the sphere of unpredictability by producing the initial, relatively stable integration.

7. PRINCIPLE OF COUNTER-PROPAGANDA. The propagandist uses counter-propaganda when conflicting attitudes tend to prevent the desired integration from emerging.

7a. PRINCIPLE OF NEGATIVE SUGGESTION IN COUNTER-PROPAGANDA. In counter-propaganda, the propagandist uses negative suggestion to render conflicting attitudes ineffective.

7b. PRINCIPLE OF POSITIVE SUGGESTION IN COUNTER-PROPAGANDA. In counter-propaganda, the propagandist uses positive suggestion to form new related attitudes that will counteract conflicting attitudes.

8. PRINCIPLE OF PERSUASION. The propagandist uses persuasion as a supplementary method.

8a. PRESTIGE PRINCIPLE OF PERSUASION. The propagandist employs persuasion on people with prestige toward whom later a submissive attitude is directed by other people.

8b. TEMPORAL PRINCIPLE OF PERSUASION. Persuasion supplements propaganda at a crucial moment to bring about the desired integration and action among certain people.
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Re: Doob's Principles of Propaganda

Postby Hugh Manatee Wins » Sat Apr 28, 2012 1:23 am

Thanks for pulling my Doob post over to Psyops from the Data Dump forum verbatim.

Doob is a historical fulcrum persona in the history of psyops.

1935 - He publishes warning us against the war hype of World War One

1942 - He joins the World War Two psyops org, Office of War Information and even allows General 'Wild Bill' Donovan's OSS (Office of Special Services) to inject black propaganda into the the news cycle

Early-1950s - Doob edits the captured and translated 'Principles of Propaganda' by Nazi Joseph Goebbels with a warning against the use of these principles in democratic countries. CIA-Time-Life decoys the public with George Gobel.

Early-1960s - The Pentagon publishes Doob's version of Principles of Propaganda under the utilitarian heading of "Propaganda Planning." Doob's warning has been disregarded in favor of "what works," the same slogan now heard regularly on NPR ascribed to Pentagon psyoperator, George Lucas, and his cred prop public relations for kidz front, "Edutopia."

Post World War Two - Doob as an academic is firmly anti-colonial and anti-empire. Not really a fascist after all.
BUT he has already delivered the Nazi psyops formulas into the hands of the CIA and other agencies deploying psyops.
CIA runs mainstream media since WWII:
news rooms, movies/TV, publishing
Disney is CIA for kidz!
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