Branded
Posted: Thu Aug 09, 2012 10:10 am
It's actually aliens running the planet. Not corporations. Or maybe that's just a metaphor.
http://en.wikipedia.org/wiki/Branded_(2012_film)
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ABSTRACT
Against a background of research suggesting that brand symbolism
understanding does not develop until 7 to 11 years of age, two studies
investigate various aspects of preschool children’s brand knowledge.
While children’s recognition of child-oriented brands is found
to be significantly greater than their recognition of brands that are
marketed primarily to teens and adults, these young children do recognize
brands. In a second study, children’s ability to form mental
representations of brands is assessed, along with their understanding
of brands as social symbols. Cognitive ability, theory of mind, and
executive functioning are assessed as predictors of these brandrelated
outcomes. Theory of mind and executive functioning are both
significant predictors of the ability to form mental representations of
brands. Children’s brand symbolism understanding shows a significant
link with theory of mind. It is concluded that 3- to 5-year-olds
have emerging knowledge of brands that are relevant in their lives.
The impact of individual differences in theory of mind and executive
functioning on children’s brand knowledge aligns with current theories
of child development. Methodological contributions and societal
implications are discussed.
http://deepblue.lib.umich.edu/bitstream ... 28_ftp.pdf
http://en.wikipedia.org/wiki/Branded_(2012_film)
__________________________________________________
ABSTRACT
Against a background of research suggesting that brand symbolism
understanding does not develop until 7 to 11 years of age, two studies
investigate various aspects of preschool children’s brand knowledge.
While children’s recognition of child-oriented brands is found
to be significantly greater than their recognition of brands that are
marketed primarily to teens and adults, these young children do recognize
brands. In a second study, children’s ability to form mental
representations of brands is assessed, along with their understanding
of brands as social symbols. Cognitive ability, theory of mind, and
executive functioning are assessed as predictors of these brandrelated
outcomes. Theory of mind and executive functioning are both
significant predictors of the ability to form mental representations of
brands. Children’s brand symbolism understanding shows a significant
link with theory of mind. It is concluded that 3- to 5-year-olds
have emerging knowledge of brands that are relevant in their lives.
The impact of individual differences in theory of mind and executive
functioning on children’s brand knowledge aligns with current theories
of child development. Methodological contributions and societal
implications are discussed.
http://deepblue.lib.umich.edu/bitstream ... 28_ftp.pdf