Color as subliminal messaging, 1962 Color Marketing Group

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Re: Speaking of color as politics, (thanks dugoboy)

Postby Hugh Manatee Wins » Tue Oct 10, 2006 10:49 pm

<!--EZCODE IMAGE START--><img src="http://www.refuseandresist.org/big_brother/021702triangles.jpg" style="border:0;"/><!--EZCODE IMAGE END--> <p></p><i></i>
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Postby Penguin » Tue Feb 17, 2009 6:38 am

http://www.ncbi.nlm.nih.gov/pubmed/1895 ... d_RVDocSum

Department of Clinical and Social Sciences in Psychology, University of Rochester, Rochester, NY 14627, USA. andye@prodigal.psych.rochester.edu

In many nonhuman primates, the color red enhances males' attraction to females. In 5 experiments, the authors demonstrate a parallel effect in humans: Red, relative to other achromatic and chromatic colors, leads men to view women as more attractive and more sexually desirable. Men seem unaware of this red effect, and red does not influence women's perceptions of the attractiveness of other women, nor men's perceptions of women's overall likeability, kindness, or intelligence. The findings have clear practical implications for men and women in the mating game and, perhaps, for fashion consultants, product designers, and marketers. Furthermore, the findings document the value of extending research on signal coloration to humans and of considering color as something of a common language, both within and across species. (c) 2008 APA, all rights reserved.

PMID: 18954199 [PubMed - indexed for MEDLINE

http://psp.sagepub.com/cgi/content/abstract/34/11/1530

Mediation of the Negative Effect of Red on Intellectual Performance
Markus A. Maier

University of Munich, maier@edupsy.uni-muenchen.de

Andrew J. Elliot

University of Rochester, andye@psych.rochester.edu

Stephanie Lichtenfeld

University of Munich

This research examines the hypothesis that an attentional process grounded in avoidance motivation—local relative to global processing—mediates the negative effect of red on intellectual performance. This hypothesis was tested in a series of experiments using two approaches to documenting mediation. Experiment 1 established that the perception of red undermines IQ test performance. Experiments 2a and 2b documented mediation via the experimental causal chain approach, and Experiment 3 documented mediation via the measurement of mediation approach. This represents the first demonstration of a mediational process in the domain of color psychology. A call is made to broaden priming research to include color stimuli.

Key Words: red • avoidance • focus of attention • performance • mediation

http://www.springerlink.com/content/u411745562036753/

Werner Schuler1 and Elke Hesse1
(1) H. Zoologisches Institut der Universität, Berliner Strasse 28, D-3400 Göttingen, Federal Republic of Germany

Received: 10 April 1984 Accepted: 31 August 1984
Summary Young chicks were offered a choice of warningly coloured black and yellow and non-warningly coloured green (or olive) prey. Unfed chicks were given palatable painted mealworms on their first day. They directed their first peck at both colour types at the same probability; however, they ate the warningly coloured ones at a much lower rate. This is due to an inhibition of attack which becomes effective after pecking. Chicks which were a few days old showed the same behaviour. Since the control prey was in this case painted with an olive mixture containing the same colours as the warningly coloured mealworms, it can be concluded that the inhibition is caused by the black and yellow coloration. With accumulating positive experience of the chicks, the inhibition decreased. For permanent avoidance it must therefore be supplemented by unpleasant experience. Accordingly, chicks handled the unpalatable black and yellow ringed caterpillars of Tyria jacobaeae only a few times and always for a short period when offered repeatedly. The inhibition caused by the black and yellow pattern is attributed to a genetically fixed predisposition to avoid warningly coloured black and yellow prey which is the result of evolutionary adaptation.

http://www.springerlink.com/content/rj7102615q6u4620/

Candy Rowe1 Contact Information and Tim Guilford2
(1) Department of Psychology, University of Newcastle, Newcastle upon Tyne, UK
(2) Department of Zoology, Oxford, UK

Abstract Multimodal warning displays combine visual signals with components produced in other sensory modalities, for instance, aposematically coloured insects often produce a pungent odour or harsh sound when they are attacked. Recent research has focussed upon a particular odour, pyrazine, which is commonly associated with warning coloration. Our experiments have shown that pyrazine elicits hidden unlearned biases against particular visual aspects of food in foraging domestic chicks. Here we asses the current state of our knowledge about these biases, reviewing our results using pyrazine and other odours, and also presenting new data showing that sound can produce similar effects. We will discuss potential psychological mechanisms by which these foraging biases are achieved in avian predators, and potential pathways for their evolution.

aposematism - hidden biases - multimodal warning signals - predation - pyrazine
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Postby Penguin » Tue Feb 17, 2009 6:39 am

http://www.spiegel.de/international/zei ... 18,00.html

Winners Wear Red

By Holger Dambeck

Success has a color, and the color is red. In fact, a recent study confirms previous reports that athletes wearing red uniforms win competitions more often than opponents dressed in other colors. Researchers are now hard at work deciphering the mystery behind this puzzling phenomenon.

Which team dominates Germany's Bundesliga? Bayern Munich, of course. Who won the 2008 Champions League? Manchester United. Who was the most dominant NBA player in recent memory? Michael "His Airness" Jordon, no doubt. And what do these teams and athletes share in common? Red uniforms for home games. But could their success really have anything to do with the color of their jerseys?
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Red...it.

Postby Hugh Manatee Wins » Tue Feb 17, 2009 2:42 pm

Thanks, Penguin, for the bioscience of the color red.
Psyops is based on neuroscience and social science in logical ways.

Color symbolism added to Semantic Differential -
a subconscious assessment of power-based survival attributes easily represented as 'size' -
is being used in subliminal framing of the main American political parties.

Since this thread started in September 2006 I've watched the CIA media use
subliminal POSITIVE framing of Republican red
and
subliminal negative framing of Democrat blue
and
subliminal negative framing Green party green
...in children's products and especially targeting the highly prized pool of uncommitted single women for the 2008 presidential election.

When the Green Party was new back in 1978-79, CIA-Disney and CIA-Spielberg added green to their already negative framing of (at the time) Communist red.
The juxtaposition of black with white was also negatively framed to embed COINTELPRO racial divisions in young minds.
The first 'Gremlins' movie is a prime example of this use of all four colors in the strategic military context of its day.

Military camoflage pattern for children's clothes has now been successfully marketed and normalized so that parents I talk to deny it is even a military color.

The death's head Skull and Crossbones has also been marketed and normalized as children's wear. Especially right after the 2004 presidential campaign when many noticed both candidates belonged to Yale's infamous uber-fraternity called Skull and Bones.

Keep an eye out for these color/pattern/symbol conditioning tricks.
Last edited by Hugh Manatee Wins on Sat Feb 28, 2009 2:56 pm, edited 4 times in total.
CIA runs mainstream media since WWII:
news rooms, movies/TV, publishing
...
Disney is CIA for kidz!
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Postby MinM » Tue Feb 17, 2009 4:44 pm

Here's how it works in preconditioned product recognition:

Penske and Verizon’s Brilliant Marketing
Image
Image
The marketing folks at both Verizon and Penske are to be commended for their efforts. When I first saw the paint scheme for David Stremme’s #12, I’ll admit I was skeptical. But after seeing what it looked like during the broadcast I couldn’t help but see how much the car looked like it was sponsored by Verizon despite the absence of logos...

The nearest thing I can think to call this is guerilla marketing. While they are taking part in normal marketing practices they are having to get very creative to get people to put two and two together. The funny thing is, this isn’t the first time Penske has done this...
http://www.thenascarinsiders.com/2009/0 ... ng-effort/
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Postby Col. Quisp » Sat Feb 28, 2009 12:27 am

I can never remember which stands for which (red/blue vis a vis political parties....) Could this be because it used to be reversed and I can't let go of the old symbolism/programming?

Then there's Reservoir Dogs..Mr. Pink

Hugh, keep up the great work. You need to publish all this stuff in a book.
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Re: Red...it.

Postby MinM » Wed Jan 20, 2010 1:00 pm

Hugh Manatee Wins wrote:Thanks, Penguin, for the bioscience of the color red.
Psyops is based on neuroscience and social science in logical ways.

Color symbolism added to Semantic Differential -
a subconscious assessment of power-based survival attributes easily represented as 'size' -
is being used in subliminal framing of the main American political parties.

Since this thread started in September 2006 I've watched the CIA media use
subliminal POSITIVE framing of Republican red
and
subliminal negative framing of Democrat blue
and
subliminal negative framing Green party green
...in children's products and especially targeting the highly prized pool of uncommitted single women for the 2008 presidential election.

When the Green Party was new back in 1978-79, CIA-Disney and CIA-Spielberg added green to their already negative framing of (at the time) Communist red.
The juxtaposition of black with white was also negatively framed to embed COINTELPRO racial divisions in young minds.
The first 'Gremlins' movie is a prime example of this use of all four colors in the strategic military context of its day.

Military camoflage pattern for children's clothes has now been successfully marketed and normalized so that parents I talk to deny it is even a military color.

The death's head Skull and Crossbones has also been marketed and normalized as children's wear. Especially right after the 2004 presidential campaign when many noticed both candidates belonged to Yale's infamous uber-fraternity called Skull and Bones.

Keep an eye out for these color/pattern/symbol conditioning tricks.


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Re: Color as subliminal messaging, 1962 Color Marketing Grou

Postby MinM » Tue Jul 16, 2013 4:15 pm

Wendy's New Logo Secret
Image
When fast-food behemoth Wendy's rolled out its first new logo in 29 years in March, it wasn't hard to notice the softer font, more vibrant colors, and the absence of Wendy's striped, puffy-sleeved shirt. What was harder to see was what bloggers this week have been calling a "hidden message": the word "mom" appearing in Wendy's ruffled collar. "Most people have a sentimental attachment to at least a few of the dishes their Mother's used to make," noted logo blogging site Stocklogos. "It should not be a surprise to see the fast food restaurant Wendy's associating their refreshed brand with Mom's cooking." But the M-O-M was apparently not a sneaky plot. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar," a Wendy's spokesperson told Business Insider Monday. "We can assure you it was unintentional." Still, it may be beneficial, according to graphic designer and "Logo Design Love" author David Airey. "When there's an 'aha' moment, such as Toblerone's bear or Apple's 'byte,' it can aid a logo's distinction," Airey told Yahoo! Shine in an email. "But it's not necessary. You need only look at the logos of other successful companies—Google, Subway, Coca-Cola—to understand." What is necessary, he said, is that the logo be "appropriate to the business it identifies, simple enough to tell just one story, and distinctive enough to be remembered." Still, subliminal messages are fun. Here are some of the coolest we could find.

http://shine.yahoo.com/photos/wendys-lo ... slideshow/
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Re: Color as subliminal messaging, 1962 Color Marketing Grou

Postby MinM » Wed Jul 17, 2013 11:51 am

Prices in Red Affect Men but Not Women

Men who saw red discount prices for toasters and microwaves agreed more strongly that they'd save "a lot of money" than men who saw black prices (4.26 versus 2.56 on a seven-point scale), says a team led by Nancy M. Puccinelli of Oxford's Saïd Business School. But this didn't happen when the research subjects were induced to think carefully about the prices, suggesting that red's happiness-inducing effect sways men's perception of discounts only when they're not paying close attention. Women were unaffected by the prices' color, perhaps because they were already paying closer attention than the men to the discounts, the researchers say.

http://blogs.hbr.org/daily-stat/2013/06 ... but-n.html
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