companies are struggling to find a mass audience for their products in the West, the yuck factor being a major obstacle. “We haven’t had problems getting people to eat insects once,” said Bastien Rabastens, of Paris-based Jimini’s, which sells salted-butter caramel mealworms, yellow- curry grasshoppers and a host of other insect-based fare. “The real challenge for us is that this won’t be just one time, ticking the box ‘I’ve eaten insects’ like ‘I’ve gone skydiving.’”
https://www.wsj.com/articles/switzerland-wants-children-to-eat-less-chocolate-more-insects-b1274fa7