"Beginning on March 7th, the story was covered by major news outlets including NPR[18], The Huffington Post[19], Washington Post[20] and the Telegraph[21] which remarked how fast the viral video had managed to generate interest in the campaign. At a news conference on March 8th, White House press secretary Jay Carney said the president praised the people who responded to this “unique crisis of conscience”
Ya got that? Who mega-hyped this thang? Spook media and the White House.
AFTER the shooting of Trayvon Martin.
-NPR
-Huffington Post
-Washington Post
-the White House.
That's a clue.