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> R. Messerschmidt (1933) Response of boys between the ages of 5 and 16 years to Hull's postural suggestion test. J. genet. Pschol. 43: 405-21
> K. Stukat (1958) Suggestibility: A factorial and experimental analysis.
> R.K. Moore and L.W. Lauer (1963) Hypnotic susceptibility to hypnosis in middle childhood. Int. J. clin. exp. Hyp., 11: 167-74
The Walt Disney Company, having won a dominant position in the entertainment industry's quest to attract young girls, is making an all-or-nothing push into the boy business.
On Friday the entertainment giant is introducing Disney XD, a brand aimed at boys ages 6 to 14, a group that market researchers say accounts for about $50 billion in spending worldwide.
http://www.huffingtonpost.com/2009/02/1 ... 66913.html
http://www.nytimes.com/2009/02/13/busin ... isney.html
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