by Corvidaerex » Fri Oct 06, 2006 6:32 pm
An earlier comment about Netflixing and Bit-torrenting this movie made me realize something else: Because no screeners were manufactured, Fox prevented a film that people are *crazy* to see from being put on the Internet.<br><br>"Screeners" are DVDs of the film distributed to reviewers. In LA & NYC, there are enough reviewers to attend a screening in person, but reviewers outside of those cities (or unable to attend a screening) get the screeners along with the press kit.<br><br>These screeners always end up in the hands of the Chinese or Russian bootleggers -- a movie critic can make a handy $1,000 or more by selling the press-kit DVD, but the industry has just as many spies and double-agents to prevent bootlegging, so it's a dangerous game -- or the guys from Ain't It Cool News or whatever. And that's how they end up on Torrent & Google video so quickly.<br><br><!--EZCODE AUTOLINK START--><a href="http://www.cinematical.com/2006/06/22/busted-critic-caught-selling-screeners/">www.cinematical.com/2006/...screeners/</a><!--EZCODE AUTOLINK END--><br><!--EZCODE AUTOLINK START--><a href="http://www.csmonitor.com/2003/1114/p15s02-almo.html">www.csmonitor.com/2003/11...-almo.html</a><!--EZCODE AUTOLINK END--><br><br>The ONLY legitimate reason a distributor won't release screeners when a film is released -- or have a critics' screening; "Idiocracy" had neither -- is when the movie is an absolute unredeemable piece of crap. This is to protect the opening weekend grosses; a lot of people just show up at the multiplex and see whatever's new, and it takes until the next weekend for Word of Mouth to kill a stinker completely. Unless there are advance bad reviews. So no reviews means no stinker reviews in print, on web sites, and most importantly in the TV movie-review-minutes on cable & local news/entertainment shows.<br><br>Here's your conspiracy: "Idiocracy" got rave reviews, with film critics lashing out at Fox for hiding this movie. The Rotten Tomatoes site collects all reviews and gives movies an overall rating. A month after the stealth release, Idiocracy had a staggering 80% positive rating.<br><br>Now it's down to 65%, interestingly enough, after various blogs & critics brought attention to the 80% rating. <!--EZCODE AUTOLINK START--><a href="http://www.rottentomatoes.com/m/idiocracy/">www.rottentomatoes.com/m/idiocracy/</a><!--EZCODE AUTOLINK END--> Astonishingly enough – and as Bill Maher noted a few weeks back – the bad reviews are almost exclusively written by people who didn't get the joke, who were turned off by the vulgarity of life in "the future."<br><br>So, no screenings and no screeners, not just to guarantee almost no media attention, but to prevent pirated versions from appearing if people somehow caught on that Fox didn't want this movie seen at all. When it *does* finally reach DVD, copy the hell out of it and hand them out at Blockbuster on a Friday night. Make sure Fox never earns back a penny of the many millions this cost. <p></p><i></i>