brownzeroed wrote: And if HUGH actually WATCHED the film he would know it was actually about this:
Again. The keywords I listed were right off the DVD.
Few people see any given film. The title and poster plus maybe the blurb are what MOST people experience from any given film.
I read the DVD box on the shelf of my video store just the way most other people who are looking for something to take home and watch for all 90 minutes will do.
If you can't see the validity of judging/having reactions to this primary awareness level of a product, you cannot possibly understand marketing or psy-ops.
Context context context.
Joseph Goebbels and his Nazi propaganda machine studied how info traveled through German culture to see who said what to who and how to exploit given patterns.
You must be specific about what is seen by who in what context, not merely what the book was "really about" or even only what the full 90 minutes of content was "really about."