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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

His hyperactivity is a blessing and a curse for his 34 full-time staffers, too, who chase after Beck and his volcanic mental eruptions, helping him turn those words into new productions and sources of profit. Glenn Beck Inc., formally known as Mercury Radio Arts (after Orson Welles' Mercury Theatre on the Air), pulled in $32 million in revenue during the 12 months ended Mar. 1. You may love or hate him for his outlandish words, but that is how he gets an audience--and sometimes repels advertisers. Some classic Beckisms: "This President, I think, has exposed himself as a guy over and over and over again who has a deep-seated hatred for white people or the white culture" (2009). "Al Gore's not going to be rounding up Jews and exterminating them. It is the same tactic, however. The goal is different. The goal is globalization" (2007). "I'm thinking about killing Michael Moore, and I'm wondering if I could kill him myself or if I would need to hire somebody to do it" (2005).

With a deadpan, Beck insists that he is not political: "I could give a flying crap about the political process." Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. "We're an entertainment company," Beck says. He has managed to monetize virtually everything that comes out of his mouth. He gets $13 million a year from print (books plus the ten-issue-a-year magazine Fusion). Radio brings in $10 million. Digital (including a newsletter, the ad-supported Glennbeck.com and merchandise) pulls in $4 million. Speaking and events are good for $3 million and television for $2 million. Over several days in mid-March Beck allowed a reporter to follow him through his multimedia incarnations, with one exception, his 5 p.m. daily show on Fox News, which attracts just under 3 million viewers. (FORBES has a relationship with that channel via Forbes on Fox.)

JackRiddler wrote:I'm glad you're not shy to show us what a good looking fellow you are in your new avatar. It's kind of irresistible.

The mission of a think tank is to introduce ideas into public discourse and normalize them within the public discourse. The steps an idea takes to full legitimacy are roughly as follows:

--Unthinkable
--Radical
--Acceptable
--Sensible
--Popular
--Policy

It's almost funny that Beck is the quintessential Overton Window operator these days, yet he's the one who is denying the very thing he does. He instead accuses "the left" of using it.

Nordic wrote:It's almost funny that Beck is the quintessential Overton Window operator these days, yet he's the one who is denying the very thing he does. He instead accuses "the left" of using it. And now, to cover his tracks, and so that people won't ever actually find the real definition, he's titling his book The Overton Window in a classic SEO fashion.

The opening lines of Glenn Beck's yet-to-be-released novel, The Overton Window, read as follows: "Most people think about age and experience in terms of years, but it's really only moments that define us."

In a quirk of convenience, this line also describes the best way to deconstruct The Overton Window, a copy of which Media Matters obtained and read -- nay, devoured -- with great relish. As we slogged through its many plot holes, ridiculous narrative devices, and long-winded limited-government sermonizing passed off as dialogue, we singled out ten moments that define The Overton Window as the truly and remarkably awful novel that it is.

"Don't tease the panther": An exclusive look at Glenn Beck's The Overton Window