Doppelgänger Week looks like Facebook's next big fad
By Soraya Roberts
DAILY NEWS STAFF WRITER
Originally Published:Friday, January 29th 2010, 10:28 PM
Updated: Monday, February 1st 2010, 5:05 PM
What does Facebook's Doppelgänger Week look like? Depending on who you are, it could look like a Simpson, Michael Jackson or, if you're lucky, Angelina Jolie.
In order to celebrate Doppelgänger Week, Facebook users switch their profile pictures to famous people they have been told they resemble.
The trend appears to be catching on like wildfire, so much so that its success is being compared to that of the "bra colour" status updates. The recent viral trend had women updating the style of bra they were sporting in order to raise awareness for breast cancer.
The news feed announcing Doppelgänger Week on the social networking site this week read:
"It's Doppelgänger week on Facebook; change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your twin or switched at birth photo then cut/paste this to your status."
For those who have never been compared to a celeb, the site has an application, Face Double, that will generate their long-lost celebrity brethren.
When I did a search online for "doppelgänger", the first thing that came up was for a site called My Heritage: "Share your family tree and photos with the people you know and love", where you can upload pictures of yourself, and using facial recognition software, they will come up with an list of celebrities (and their pictures) that you supposedly resemble. From the Celebrity Collage page of their website:
Exactly what you need for Doppelganger Week: MyHeritage.com face recognition technology discovers which celebrities you look like. Now, for free, you can create a collage showing your very own celebrity matches, and post it easily on your blog, or include it in your Facebook profile, or email it to your friends.
Ok. Is it just me, or does this creep anyone else out? I mean, more than the per-usual when it comes to sites like Facebook? It strikes me as wrong on at least a couple levels, besides the apparent illegality of using the images.
You've got the aspect of submitting yourself willingly (enthusiastically, in fact, if the reactions of the folks I work with are a general indication) to having photos of yourself analyzed by facial recognition software through a website or sites (not sure about My Heritage or other sites that may offer this service), with possible/probably police-state connections.
You've got the continuing and ever expanding push to have people identify themselves with celebrities and the subsequent reinforcement of celebrity/hero worship in a culture already choking to death on it.
You've got uncritical media coverage, reinforcing what a cool & fun idea this is.
What say you? Am I just being a paranoid, luddist, old fogy, or does this make anyone else's skin crawl?