The Lorax, the ultimate key-word hijack

[alwyn]

I'm sick to my stomach from watching the ads for the new Lorax movie. The idiots took a book that was revolutionary for its time, a book that brought the whole of the ecological necessity and movement down to a few pages of rhyme, a book that children understood immediately, and scores of parents were up in arms about, and turned it into a multi million dollar consumer extravaganza.

The new mazda is just the first of the the barrage. this corporate culture has no soul. we will get more and more useless thneeds, which everyone, everyone, everyone needs!

[wordspeak2]

Lorax movie? I feel you. Everything good and righteous must be appropriated by capitalism; no stone may be left unturned.

[NeonLX]

OK, I don't have much access to a teevee so please bear with me...there's some *car* ad piggybacking onto the Lorax movie? (don't feel like googling it neither)

[Wombaticus Rex]

The producer has a braindead pedigree with "Illlumination Entertainment" http://en.wikipedia.org/wiki/Chris_Meledandri

The director is also trying to cement a career on the Seuss legacy: http://en.wikipedia.org/wiki/Chris_Rena ... nimator%29

The money shot:

Universal Pictures added an environmental message to the movie website after a fourth grade class in Brookline, Massachusetts launched a successful petition through Change.org.

[Nordic]

Corporate Filmmaking. That's all it is now.

Funny how at the Academy Awards, which is supposedly where "Hollywood celebrates Hollywood" the winners were all foreign films and indies.

Not really any "Hollywood" movies at the Oscars at all!

And they don't give a crap anyway, except about money. Just read the trades and that becomes crystal clear.

[Pele'sDaughter]

Or just read this. It's more entertaining.

http://www.cracked.com/article_19751_6- ... ovies.html

[alwyn]

OK, I don't have much access to a teevee so please bear with me...there's some *car* ad piggybacking onto the Lorax movie? (don't feel like googling it neither)

the car was just the largest; its a new hybrid, a green car, therefor a sponsor.

[NeonLX]

Oh goody, another "green" hybrid, complete with a big battery pack. It'll still need sprawling roads, streets and vast swaths of parking lots carving up the landscape. But at least you can feel smug driving it when you pull up next to that trashy dude in an old rusty pickup.

Hope it will have enough room for an Obama bumper sticker on the back.

[crikkett]

Oh goody, another "green" hybrid, complete with a big battery pack. It'll still need sprawling roads, streets and vast swaths of parking lots carving up the landscape. But at least you can feel smug driving it when you pull up next to that trashy dude in an old rusty pickup.

Hope it will have enough room for an Obama bumper sticker on the back.

Not even that! It's a standard combustion engine running on (as colbert says) a hybrid of gas and -oline!

[NeonLX]

Not even that! It's a standard combustion engine running on (as colbert says) a hybrid of gas and -oline!

AHAHA! That's funny.

Sorry to tee-off against the Prius. I was in a particularly rotten mood last night. I'm in a slightly less rotten mood today.

[crikkett]

Not even that! It's a standard combustion engine running on (as colbert says) a hybrid of gas and -oline!

AHAHA! That's funny.

Sorry to tee-off against the Prius. I was in a particularly rotten mood last night. I'm in a slightly less rotten mood today.

Hey you were preaching to the choir as far as I'm concerned. Bigtime public transit enthusiast here. Just wait until I get into a mood about how absofucking stupid the entire country is for giving up school buses.

[NeonLX]

Yeah, I'm actually a bit (a lot?) schizoid myself...I'm an old-timey gearhead who's really into old cars, trucks and tractors, but I'm also an avid public transit supporter and a hard core pedestrian. I absolutely f-ing hate what the kar kulture has done to our urban places.

[brekin]

Well I just watched the trailer for The Lorax and it seems it really doesn't stray from the environmental message.
Seems to make it pretty stark in fact.
http://www.theloraxmovie.com/index.php#/splash

Here's the plot:

Premise

The film follows Ted (Zac Efron), an idealistic young boy who lives in "Thneed-Ville", a city that, aside from the citizens, is completely artificial. He sets out to find the one thing that will win him the affection of Audrey (Taylor Swift), the girl of his dreams, who wishes to see a real tree. While attempting to find a tree, he discovers that their city has been closed off from the outside world, and meets the reclusive Once-ler (Ed Helms), who recounts the story of how he met the Lorax (Danny DeVito), a grumpy yet charming creature who serves as guardian of the land. When the young businessman introduces a revolutionary invention from the native Truffula Tree's tufts, it tragically spirals into a mass overproduction leading to the depletion of the forest, and the creation and isolation of Ted's town. With the Once-ler's blessing, and the last Truffula Seed, Ted sets out to remind his town of the importance of nature. Unfortunately, he finds himself hounded by the wealthy mayor of Thneed-Ville, O'Hare (Rob Riggle), who has no intention of leaving any traces of the Lorax's world.[3]

http://en.wikipedia.org/wiki/The_Lorax_(film)

With Zac Efron and Taylor Swift this could be a good vechicle to introduce environmental issues to the young and clueless. Of course it could just make them feel alienated and hopeless about the world, which could be the ultimate intention anyways. The Nissan/Diapers thing is pretty ridiculous. I wonder if Taco Bell is going to have big plastic Lorax movie cups?
The anti-consumer pro-environment angle is always a great bait to get people to consume things. But then the original Lorax was a book, which was mass produced, by cutting down trees for its paper and binding. Irony.

By the way did you hear about Shel Silverstein's The Giving Tree is also now in production? I guess Adam Sandler is going to be the boy and "the Tree" is going to be voiced by
Christopher Walken. They've changed it to a romantic comedy of errors where the Boy grows up getting advice from the Tree which doesn't always work out in his favor.

[Hugh Manatee Wins]

There is no "TED" in the original. That's in the movie to piss off Kennedy-haters. Agitprop.
And try to re-assert the myth of liberal media. Not Suess.

Dr. Seuss was always working for CIA/AEC etc. and cloaked his work as Leftie (for parents' brains) while embedding psyops misdirection and negative framing of dissenters (for kidz' brains).
The CIA and FBI were stomping out affirmations of African-American culture that too many white Lefties dug.
Lomax was America's premier folklorist applying metrics to African-American culture that validated it.

1971 - "The Lorax, Once-ler"
= homonyms for Allan Lomax, one SLUR
"Swomee Swans"
= Swanee River...

The pink tufts look like the hair of Commie Thing 1 and Think 2 from 'The Cat in the Hat' meant to hide the letters between Lincoln and Karl Marx.
And they are knitted into textiles...like COTTON.

1971 - Agent Orange, deforestation, illness
Note the use of colors in Seuss stories. The text says the Lorax is brownish. But he's distinctly orange.
Seuss would again do an Agent Orange decoy in 1973 with 'You Don't Know How Lucky You Are.'

Anti-communist
-the PINK "thneeds"
= 'each according to their needs'

Anti-youth vs age 'generation gap'
- the Lorax is "oldish" but the One Slur protests "Listen, Dad! My rights!"
which is distinctly youth culture in 1971.

That's called MEME-REVERSAL in counterpropaganda science.

Oh, and Seuss hijacks the Beatles' "Blue Meanies" for "chopping down the last tree" image.

etc. Damn spooks.

[Luther Blissett]

Just before internment: